- This topic has 0 replies, 1 voice, and was last updated 4 years, 5 months ago by
.
-
Content development is the process of researching, creating, and publishing information to achieve a strategic goal. That goal will be to either connect with an audience or to encourage some type of marketing or sales outcome.
As a result, content creation is an essential component of a content marketing strategy.
In the marketing world, conventional wisdom holds that successful content marketing requires 20% production and 80% promotion. This is nonsense.
What exactly are you going to promote if you spend 80% of your time or budget on promotion? What about the fact that you exist? All of your other efforts will be futile unless you invest in content development and production.
You must be logged in to reply to this topic.